Paid Internet Advertisement

Paid Internet Advertisement

Advertising on the Web

The following options for paid Internet Advertisment are:

• Pay-per-Click Advertisment with Google or Yahoo Search Marketing
• Link, Text Ad or Banner on a Web Site
• Link, Text Ad or Banner in a Directory

Getting hits to a web is possible, but for what price. After a niche market analysis has been done an effective marketing strategy will be implemented. The right sources make it possible to increase sales within days! The niche market will make the Cost-per-Click up to 10 times lower then the competition.

Nozzie suggest to use pay-per-click for only very targeted markets and pay not more than $0.05 - $0.35 per click to generate leads from only very targeted audience to the web site.

Definitions/ Optimization for effective pay-per-click campaign as suggested by Yahoo Search Marketing:

• Keyword Generation - Strategies for identifying keywords that sell, which keywords to use, what to stay away from and how many you really need for your business
• Writing Effective Titles and Descriptions - Tips for creating search listings that get results. Writing for Overture versus writing for other search engines, effective copywriting guidelines
• Guideline Guidance - What are the editors looking for to approve your listings?
• Campaign Management - How to make sure false clicks aren't killing you. How much time should you spend managing your campaign, tools to make campaign management easier, getting the most out of the DirecTraffic™ center
• Tracking Your Results - How to tell if it's working, and what to do if it's not. What to test, what to track and how to get results that work for your bottom line
• Landing Pages That Work - Sending customers to the home page is like dropping them off at the curb, but where should you send them? Which pages are most effective and deliver higher conversions?

Home \ Internet Consulting \ Paid Internet Advertisement

Advertising on the Web

Getting hits on the web is possible, but for what price. After a niche market analysis, an effective marketing strategy will be implemented. The right sources make it possible to increase sales within days! The niche market will make the Cost-per-Click up to 10 times lower then the competition.

Other ways to save are:
Pay-per-Click: Rates at Findwhat and Lycos and Kanoodle are significant lower than at Google and Overture (Note: expect however 70% - 90% clicks from these smaller companies).